advertising threshold

advertising threshold
рекл. рекламный порог* (количество рекламного воздействия, после которого потенциальный потребитель начнет реагировать на рекламное сообщение; напр., количество рекламных роликов по телевидению или количество щитов с рекламой, после контакта с которыми потребитель запоминает продукт или изменяет свое отношение к нему )

Англо-русский экономический словарь.

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Смотреть что такое "advertising threshold" в других словарях:

  • Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… …   Wikipedia

  • threshold effect — UK US noun [C] ► the fact of something reaching a level or point at which something starts to happen or change: »We witnessed the threshold effect as renewable energy emerged from niche markets to compete for mainstream business. ► MARKETING the… …   Financial and business terms

  • threshold effect — The point at which advertising begins to show signs of increasing sales. As advertising is expensive, the threshold effect is important because it sets the minimum level for an advertising budget …   Big dictionary of business and management

  • Threshold price-point — In economics, a threshold price point is the psychological fixing of prices to entice a buyer. The most common example in the United States is the $??.99 phenomenon e.g. setting the price for a good at $9.99. Though it is effectively ten dollars… …   Wikipedia

  • False advertising — or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use… …   Wikipedia

  • Virgin Media — Inc. Type Public Traded as NASDAQ: VMED, LSE:  …   Wikipedia

  • Subliminal message — A subliminal message is a signal or message embedded in another medium, designed to pass below the normal limits of the human mind s perception. These messages are unrecognizable by the conscious mind, but in certain situations can affect the… …   Wikipedia

  • Business and Industry Review — ▪ 1999 Introduction Overview        Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… …   Universalium

  • United Kingdom — a kingdom in NW Europe, consisting of Great Britain and Northern Ireland: formerly comprising Great Britain and Ireland 1801 1922. 58,610,182; 94,242 sq. mi. (244,100 sq. km). Cap.: London. Abbr.: U.K. Official name, United Kingdom of Great… …   Universalium

  • Economic Affairs — ▪ 2006 Introduction In 2005 rising U.S. deficits, tight monetary policies, and higher oil prices triggered by hurricane damage in the Gulf of Mexico were moderating influences on the world economy and on U.S. stock markets, but some other… …   Universalium

  • Halo (Spieleserie) — Logo der Halo Serie Halo ist eine Ego Shooter Computerspielserie, deren erster Teil als Referenzprodukt für die Xbox entwickelt wurde. Die einzelnen Teile wurden von Bungie entwickelt und von Microsoft vertrieben. Der erste Teil mit dem Titel… …   Deutsch Wikipedia

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